Meetic VS Adopte un Mec: C.Competition Area

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samedi 17 novembre 2012

TOP dating websites !

TOP 10 of most popular websites

- Meetic (6.000.000 subscribers)
- Meetic Affinity (5.400.000 subscribers)
- Zoosk (3.600.000 subscribers)
- Adopte Un Mec (4.200.000 subscribers)
- eDarling (2.000.000 subscribers)
- Attractive World (1.000.000 subscribers)
- Be2 (4.000.000 subscribers)
- Easy Flirt (6.500.000 subscribers)
- Casual Dating (4.500.000 subscribers)
- Parship (1.000.000 subscribers)

All of those are non-specialized dating websites. They are competing with taylor-made websites for specific kinds of people (ie: Inchallah.com for dating between Muslims; Gauche-Rencontre.com for left-wingers...), but we will focus on the mainstream websites for all audiences only.

The market is not really fragmented and most brands manage to differentiate from each others. However, we can identify two major kinds of positioning among these “all-public” dating websites:

- First: the “flirting” website, which is made for easy dating and short-term relationships: Meetic, Adopte Un Mec, Easy Flirt, Casual Dating, Zoosk...
These are generally very fast and easy to use. It was the first kind to appear on the web.

- The “serious” website thanks to which the subscriber is supposed to find love through long-term relationships: Meetic Affinity, Attractive World, eDarling, Be2, Parship...
They often propose a sophisticated search engine that will help find similarities between subscribers. Some of them even let users take a test when subscribing or more accurate matching (eDarling, Meetic Affinity).

lundi 5 novembre 2012

The French Market Leaders

Dating websites have been in existence for over a decade. Visionary entrepreneurs such as Marc Simoncini - founder of Meetic and Meetic Affinity – developed this phenomenon, that has revolutionized the social act of dating, and finding true love. For year, the online dating market has grown, and today it is the second most popular way to find that special someone.

Did you know that dating websites are the only social network for which users are willing to pay a registration and monthly fee?? And we are talking here about pretty high registration fees – between 5 to 50 euros per month! Also, marketers in this field have well understood that most people are not seeking real love or marriage on this kind of sites, but rather short-term relationships. That is why the biggest (most profitable) dating websites are the ones that aren't promising their customers more than a few entertaining dates. And three of them are trusting the French market, sharing about 70% of it: Meetic, EasyFlirt and AdopteUnMec.

It is important to notice that the number of subscribers alone is not sufficient to evaluate the size of a website, the price of subscription must obviously be taken into account. Moreover, while all the websites claim they have 6M subscribers for instance, it is the number of accounts created but definitely not the number of active/paying subscribers.

Meetic: 15€ to 35€ per month depending on the type of account
EasyFlirt: 18€ to 40€ per month depending on the type of account, free for women
AdopteUnMec: 30€ per month – free for women

What is interesting on a marketing point of view with these three websites is that they are targeting approximately the same audience but have truly distinct positionings. And here are the elements on which they manage to differentiate:

First, on the customer insight created by their communication strategies, they all manage to convey the image they want: while EasyFlirt is seen as the easy-to-use, efficient and open-to-everyone network, AdopteUnMec is the fun, young and girl-power dating website – with its recurrent use of humour and sarcasm in their ads and on the website. Meetic, which has been existing for more than a decade, seem play the uncontested leadership card, and it is seen as a serious and therefore efficient website.

Each of these three websites also propose different products:

EasyFlirt is a very complete website on that has a wide range of features such as webcam chat or “Speedflirt” to facilitate dating. Moreover, when subscribing to EasyFlirt, users can chose their sexual orientation, which is not the case for AdopteUnMec.
AdopteUnMec proposes a pretty simple – no innovative features – but well-done product. The element of differentiation? Girls are in power! Only them can chose to get in touch with a guy. And it is well-designed, so that the whole thing looks like a game.
Meetic doesn't seem so different than EasyFlirt on a product point of view. Indeed, it has approximately the same features. But in fact, Meetic's product is stronger, the search engine is extremely efficient and the customer basis is the most extensive on the market. Again, Meetic is simply the leader.

Sources: meetic.fr; easyflirt.fr, adoptunmec.fr

jeudi 1 novembre 2012

A Chinese Dating Website: Baihe.com

Baihe.com is one of the biggest Chinese online dating service , which was published in May 2005. While in 2007, Baihe first launched a real－name system which means the user must use the real name to subscribe on baihe.com. Besides, this system has the relationship with the police supervise system, whose purpose is protecting the subscribers’ online safety and being honest online dating. Another special point is that after the member registered on the website, the professional psychological consultant will help you from 30 elements to do a personal psychological analysis. Then depends on your personal result to suggest you the most matched candidates to you. What is worth to mention is that 1 to 1 service is an attractive point, too. Each member will have his/her own consultant to follow his/her online dating service and offer him/her any help or required. Majority of users are really satisfied this complete service from Baihe.

To be more professional, to be more effective and to be higher quality are Baihe’s purposes. Nowadays, already over 42 millions users are registered on the baihe.com. To extend the influence of Baihe.com, it has good partnerships with some Chinese TV programs, for example, “if you are the one” of JSTV, “ take me out” of HNTV, and so on. In June 2012, “if you are the one” opened a French special section in France. There were over 1000 people enrolled in this TV show, not only Chinese, but also some French. Finally, some people were dating successfully on the stage of “if you are the one”. Among the successes, there was a French man, Marc, found his lover Yuanyuan LONG throughout this french section. Notably, Yuanyuan is a member of the Baihe.com.

Baihe is an innovative dating service group. They get very good performance of online dating. In the same time, for the users’ convenience, they also provide an application for mobile phones. You can use your account on your phone as well as online. Wherever you are, you can follow all your information on the Baihe. You also can use your mobile phone’s charge to pay for the member fees. In this way, you never miss your miss/mr right.

Comparing with Mettic and adopt un mec, Baihe has its own advantages and differentiations.

First of all, for the services, every subscriber after you registering on the baihe.com, your personal consultant will keep in touch with you. As I mentioned before, the consultant will ask the professional psychological people to help you analyze your personality, your personal demands and give you some feedback. During your online dating, the consultant will follow-up your process. In any time, I if you need any help or advice, your personal consultant will be ready to serve you. One to one service is an attractive point for the baihe.com.

Secondly, in the communication ways, baihe offers some special activities under-line. Like adopt un mec having “adopt-a-guy” in boutique, baihe has its regional blind dating events in certain period. Sometimes, it also has video dating festival which has a really good reacting from its users. Because, as we all know, the young people are so busy with their jobs or studies in nowadays. Time’s limitation and distance will be quite problem for them. Video dating festival offered a good opportunity for them to meet more people in a limited time and in different places.

Thirdly, the real-name system helps baihe establish a high reputation among the thousands of online dating websites. Cause this system reduces the potential crime happening in certain conditions. In the same time, the user will be more serious and honest during the online dating. This is one of the reason why in baihe.com has a higher marriage rate than other online dating website.

For the paying, baihe is totally different with mettic and adopt un mec. Baihe is free for every subscriber, but later in the further services, according to your choices, the prices are totally different. In normal, the online services are free. While the under-line services and consulting services have to pay the money.

In the end, here is the TV commercial of the French special section of " if you are the one".