Adopte Un Mec ? Are you serious ?

How a recent website such as Adopteunmec reach to compete with the historic Meetic?

First of all, a short introduction of this particular brand ...

The brand’s name could be enough to understand the overall concept but we are even going to introduce this original and innovative dating website. It’s really worth!

Girls, be honest, you’ve always dreamt to be able to choose your boyfriend among thousands and thousands of boys who desire you! In other words, your craziest dream would be to compare, select the guy you want and take it! 

 

This is what Adopt Un Mec offers you: an online shopping platform with a large range of boys, waiting quietly for you to make your choice. You can select one or several products (depending on the kind of guy of like) and add them in your basket. To be more specific, the website is designed like any online shopping ones but its specificity is that buyers are exclusively females and products are males!
Whereas guys are very limited in their actions (of course they are fixed objects in a store!), girls have access to all men profiles with very accurate details that help them to choose their favourite(s). They also decide who they want to communicate with and have the possibility to refuse a talking proposition. Therefore, men totally depend on women to build a relationship

The only power for men is the “charming” points they can receive from girls who like their profile. Those points represent a grade that is very useful to enter the competition and be more attractive. We can compare it at product’s advantage and differentiation that enable them to be more competitive. Their second power is that girls have access to the basket of all other girls. It means that guys who are already in several baskets will have (in a certain way) the final decision power!

In a nutshell, with this concept, women have a client status and men a consumption product status. Such as on a real market, power will depend on offer and demand!

Be careful! It is important to remind that Adopteunmec has the same final goals than any other dating website: enable people to meet someone online and create a first virtual relationship that is supposed to become a potential real one. We can imagine all kind of relation such as love (the more obvious!), sex, friendship or other unsuspected relations... It can be for durable or non durable relationship.

Resources:
http://www.adopteunmec.com