A Market Like no Other !

During the past few years, online dating services have become a very popular trend in France.  These social sites allow individuals, couples and groups to make contact and exchange information (photos, videos, letters, messages...) over the Internet.

Source: http://nycitylights.files.wordpress.com/2010/11/online-dating.jpg

                                          


The purpose  of which is to develop a personal, love or sexual relationship with someone, and to able to do so they offer their members numerous channels; chat rooms, mobile texting, video chatting, personal messages, videos, and so on. When the subscribers enroll on the website, they’re divided into several groups depending on certain criteria, note that these criteria depend entirely on the dating site, and usually becomes the competitive advantage over the competitors.  In general terms they segment their members by  age, occupation, gender, personality, location, and/or interest, to help them effectively find Mr. or Mrs. Right.  As we all know, the database is an important aspect of dating websites, which should be the asset of its brand equity.

Most of these websites are free for women, and paid for men. The payment depends on the clients’ adverting revenues, for example; some websites have free registrations, and others require a registration fee.