Brand Audit Blog : Dating sites
Analysis
of the market
Concept/definition :
Dating sites are online platforms dedicated to meetings via chat and exchange
of documents (photos, videos, letters, etc). Their goal is to create a first
virtual and long-distance relationship between 2 persons and to enable an
eventual real one. They target single people that are looking for different
type of relationships (love, friendship, sexual relations)
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| http://www.ibsaustralia.net/the-best-dating-site.html |
A website
that proposes interactive online services to help people to find love.
Internautes can look for the criteria they want (weight, size, age, gender,
location…)
Dating
websites provide several services: chat, webcame, cell phone chat. Depending on
their advertising revenues, some of them have free registrations and other ask
for money.
We are
going to focus on the french dating sites market
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