“ALL YOU NEED IS LOVE, LOVE IS ALL YOU NEED”

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“ALL YOU NEED IS LOVE, LOVE IS ALL YOU NEED”

 Love is always there, always present. You can find it from the most insignificant pieces of literature, music, artwork, movies and TV shows to the most important ones. I mean you listen to a Beatles song, read a Shakespearean poem or a Jane Austen novel, or watch a movie from John Hughes and love is always the underlying recurring theme. Attracting the feelings and emotions of humans has been found to be one of the most successful ways of achieving ones goals in marketing. To create a demand, you need to find what the people want the most, and what history has taught us is that love is exactly that.

Websites like MEETIC and ADOPT UN MEC target precisely this, the undeniable need of humans to feel loved and to find the right person to spend the rest of their lives with. For years these sites existed and were sort of a TABOO, most people wouldn’t dare tell their friends they were looking for love online, but times have changed and today a large number of young people join these sites for the chance of meeting new friends, a date or maybe even true love.

Dating websites have different marketing techniques than other types of products and other websites in general; these sites target directly the emotions of their customers and feed from the feelings of loneliness, desperation and most importantly the social pressures of finding the One (at a reasonable age).