Adopte Un Mec
|
Meetic
| |
URL
| ||
Born
|
September
2008
|
November 2001
|
Activity
|
online
dating website
|
online
dating website
|
Nationality
|
French
|
French
|
Location
|
Paris
|
Boulogne-Billancourt
|
Parents
|
Manuel Conejo and
Florent Steiner
|
Marc Simoncini
|
Number of paying subscribers per month in
July 2012
|
30 000
|
733 000
|
% men/women
|
66% men / 34 % women
|
60% men /
40% women
|
While Meetic has registered 34% of women subscribed for 12 years, Adopte un Mec succeeds in reaching 40% of women in only 4 YEARS !!
Mor information on the article http://www.lemonde.fr/technologies/article/2012/07/25/meetic-double-son-benefice-malgre-une-baisse-des-abonnes_1738326_651865.html
Mor information on the article http://www.lemonde.fr/technologies/article/2012/07/25/meetic-double-son-benefice-malgre-une-baisse-des-abonnes_1738326_651865.html
% men vs women of Adopte Un Mec in 2012 |
This is clearly a great point for Adopte un Mec because the percentage of women reflects the reputation of the brand.
No no, it's not a cliché, girls are of course more difficult to convince !
Dating websites really fight for recruiting as many girls as boys. Women are more hesitant and a subscription to a dating website is more difficult to assume (it is still fixed in our mind). However, most of time, it is due to the issue of fear and risk that women can feel by meeting a man online without knowing him from reliable source. It probably comes from several scandal and bad stories that happened at the beginning of online chatting.
Anyway, the important question is to know how Adopte Un Mec reach this 40% so fastly ! ?
Does the historical Meetic, first online dating website in Europe, have to fear the young Adopte Un Mec ?
Aucun commentaire:
Enregistrer un commentaire