mardi 13 novembre 2012

Have a look on these 2 brands !




Adopte Un Mec
Meetic
URL
Born
September 2008
November 2001
Activity
online dating website
online dating website
Nationality
French
French
Location
Paris
Boulogne-Billancourt
Parents
Manuel Conejo and Florent Steiner
Marc Simoncini
Number of paying subscribers per month in July 2012
30 000
733 000
% men/women
66% men / 34 % women
60% men / 40% women

While Meetic has registered 34% of women subscribed for 12 years, Adopte un Mec succeeds in reaching 40% of women in only 4 YEARS !!

Mor information on the article http://www.lemonde.fr/technologies/article/2012/07/25/meetic-double-son-benefice-malgre-une-baisse-des-abonnes_1738326_651865.html

% men vs women of Adopte Un Mec in 2012
This is clearly a great point for Adopte un Mec because the percentage of women reflects the reputation of the brand. 

No no, it's not a cliché, girls are of course more difficult to convince ! 

Dating websites really fight for recruiting as many girls as boys. Women are more hesitant and a subscription to a dating website is more difficult to assume (it is still fixed in our mind). However, most of time, it is due to the issue of fear and risk that women can feel by meeting a man online without knowing him from reliable source. It probably comes from several scandal and bad stories that happened at the beginning of online chatting.

Anyway, the important question is to know how Adopte Un Mec reach this 40% so fastly ! ?
Does the historical Meetic, first online dating website in Europe, have to fear the young Adopte Un Mec ?

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