samedi 17 novembre 2012

TOP dating websites !


TOP 10 of most popular websites

- Meetic (6.000.000 subscribers)

- Meetic Affinity (5.400.000 subscribers)

- Zoosk (3.600.000 subscribers)

- Adopte Un Mec (4.200.000 subscribers)

- eDarling (2.000.000 subscribers)

- Attractive World (1.000.000 subscribers)

- Be2 (4.000.000 subscribers)

- Easy Flirt (6.500.000 subscribers)

- Casual Dating (4.500.000 subscribers)

- Parship (1.000.000 subscribers)
All of those are non-specialized dating websites. They are competing with taylor-made websites for specific kinds of people (ie: Inchallah.com for dating between Muslims; Gauche-Rencontre.com for left-wingers...), but we will focus on the mainstream websites for all audiences only.

The market is not really fragmented and most brands manage to differentiate from each others. However, we can identify two major kinds of positioning among these “all-public” dating websites:


- First: the “flirting” website, which is made for easy dating and short-term relationships: Meetic, Adopte Un Mec, Easy Flirt, Casual Dating, Zoosk...

These are generally very fast and easy to use. It was the first kind to appear on the web.


- The “serious” website thanks to which the subscriber is supposed to find love through long-term relationships: Meetic Affinity, Attractive World, eDarling, Be2, Parship...

They often propose a sophisticated search engine that will help find similarities between subscribers. Some of them even let users take a test when subscribing or more accurate matching (eDarling, Meetic Affinity).

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