A changing generation ...

It has been considered that being single is not « cool ».

We are living a real change in terms of love relationships ( older marriages or even not wedding at all, other forms of dating, pressure about the idea of eternal couple, not believing enough in the fact that we will spend all our life with the same people, due to  the increasing divorce rates parent’s generation have left us with, etc.).

Yes, our poor generation is suffering from what our parents left to us *irony tone*.

More seriously, we are facing fixed feelings when considering a love and committed relationship. On one hand, we are influenced by the image of love our parent’s generation have left us with, and for that reason we're are scared to commit. On the other hand, this fact is very recent so our family (parents and grand parents above all), and society are pressuring us to meet that special someone and create a family, from a very young age.

Besides, it has always been "uncool" to be single, after a certain age. Giving those in a  relationship, some sort of power. 

Dating website answer this need by targeting a particular market segment  the single and desperate, in a unique online platform and making "easier" to meet the special someone.