Which archetype will be available?

An archetype is a vivid approach to understand the brand image and identification in a simple，straightforward , objective and more or less universal way. According to the characteristics of personality, there are 12 types of brand archetypes: The hero, the outlaw, the helper, the jester, the innocent, the adventure, the sage, and the all things to all people…

What is the purpose of the brand finding an archetype? There are two objectives:
 1. Help the customers find the brand’s differentiation. 
 2. Help the company  understand the competition.

According to the characteristics of the archetype, we think adopteunmec would be the jester. As we mentioned in the previous articles, adopteunmec has the funny and fashionable image for the clients' delight and entertainment.  Directed especially towards a younger audience, who are ready to enjoy the innovative methods that adopteunmec offers them.

Meetic, with its success stories in the past years and its serious, traditional brand image, we can identify meetic understands the online dating well. Hence, the sage will be more matched with it. So the trust of the brand’ executive capability created between with the brand and the customers, in the same time, more loyalty customers are maintained.

Source:http://tomfishburne.com/2010/07/brand-archetypes.html