Keller's Branding Pyramid

keller's Branding Pyramid is a customers-based brand equity,which helps us more effective and corrective to understand the level of the awareness of the consumers with the brand, in the following pyramid we can see the differences and similarities when associating with two dating website: meetic and adopt un mec. Event though, they are in the same industry and market,but they still have different approaches for dating and communications. Thus giving them very different images in the eyes of the customers.