Did you know that ?

Did you know that only in the French marketplace there are over 2000 dating websites?  The popularity of dating sites in France have gone over the top and with that also the competition. What do dating sites have to do in order to create a name and become successful in such a complicated market? 

For one, they should have a well-organized database with a good content of members’ information, good technology and effective services.

Online dating is a high involvement product; for this reason customers will pay more attention on all elements of the dating service. In the same time, how to be more attractive will be a big topic for all dating websites. Recently, some dating websites attempt not only to work on the online dating service, but also provide some dating and meeting activities below the line to attract the potential customers. The more touch points to contact the customers the more marketing share they will gain.

As we can see, dating websites are expanding and developing rapidly with the increase of online chat platforms such as instant messaging. The number of registered members have grown so much that several websites have decided to specialized, for example that “Gay Droite Rencontre” is a website with sexual and political targeted interests, and “amour Maghreb” is with religion interests. We can count 18 millions singles in France and one third are registered on one or several dating sites. From the INSEE survey about the marriage, in 2010, only 250 thousands of French got married, and about 130 thousands were divorced. 

Laurence et Christophe - They found love after only 3 weeks chatting on Meetic 

Vincent et Alexandra - "With his humoristic personality, I immediately knew he was for me"

Recently, the number of people get married or finding love have increased because of the dating websites. Cordia is one of the beneficiary of the dating website, who found her husband on the Match.com in 2009. After the fist time meeting and chatting on the website, they kept in touch online.  30 months later, they had the first face to face date, and then they made their relationship real, getting married in 2012. Since then, Cordia has shared her happy experience online and has encouraged singles to be brave to find the Mr. or Mrs. Right online.