MEETIC Vs ADOPTE UN MEC

The concept of branding has evolved, and during the past few years, with the inclusion and growing popularity of the Internet in our society, marketing has been forced to evolve more quickly. Social networking has a bigger and bigger role in our lives and has taken very interesting forms. Facebook, being the personal type of media connecting friends through their online personal and private profiles, Twitter connecting people and organizations 140 characters at a time, LinkedIn making business and professional networking, and then the infamous dating websites which have taken the role of online cupid and matchmakers promising love to its members.

Dating websites surfaced over 10 years ago, and not unlike most social networks, they have faced great competition, criticism, and a considerably damaging taboo. Some of these websites, such as MEETIC and ADOPTE  UNMEC have been able to surpass these difficulties with innovative marketing ideas and propositions. By developing this blog, we have been able to understand this complex market and what really goes on behind the scenes of what seem like simple websites.

- MEETIC the serious, successful and most famous dating site in existence.

- ADOPTE UN MEC the innovative, rebellious, for a younger audience, women are in power.

It is interesting to see the development of both sites, their archetypes and how the fact that they are both in the same industry but still manage to be so different in their selected target markets.  Keeping in mind that MEETIC is about ten times the size of ADOPTE  UN MEC, the latter proposes a big threat to MEETIC’s  younger segment. According to what we have analyzed in this blog, what do you think, who will win? Are 15 – 25 year-old looking for a serious, long-lasting relationship, or are they looking for fun? Will ADOPTE UN MEC be able to maintain its position, or as their customers grow older will they lose interest and join more serious online dating services? Should MEETIC implement more innovative, fun, and exciting marketing techniques for their younger section and continue its more serious marketing for the older audience? Time will tell, for what we’ve seen the behavior of these sites is rather unpredictable, we will have to keep posted.

The collaborators for this blog: Silvana FERRARI, Elise KLEIN, Hadrien LEBRIS, Olivier MENART, Xiaoxiao ZHONG .