How they promote their brands?

Who didn't see one of the Meetic billboard this summer ? They were everywere, in the street, in the subway, in Paris, Lyon and other big cities but also in your holidays place, near the beach!
This campaign was really impactfull, it was probably an answer to its decreasing popularity amoung young people (also due to new competitors). They creates a multitud of different print adaptated to different places in France. The goal is that targetting people feel touch because the brand adreess directly to them with a written form and located next to a place that fit with the print. For example, you can find this print next to the Parc Monceau.







What about Adopte Un Mec ?





This is an advertising taken from the famous food guide of Lyon "Le Petit Paumé". This is their most recent advertising and it is very interesting to see that it is very similar to Meetic last summer campaing.

Points of similarities:
- Unique color background with text
- Humor: "Destockage de Lyonnais"
- Adress directly to the audience

Points of differences:
- use of provocation and irony: references to famous soccer player from OL (Lyon) --> they are associated to stock products to be sold. It can even be perceive as humiliated for them. They seem at the disposal of everybody like any other product.