Kapferer Prism Comparison of two brands... Meetic & Adopt un Mec

Kapferer's Prism Comparison of two brands... Meetic & Adopt un Mec

Meetic and Adopt Un Mec might be both in the same business, online dating services, but their public, approaches and image in the eyes of the public are completely different.  Using Kapferer's prism, some of the most outstanding characteristics of these two brands are detailed above. Adopt Un Mec is a recent dating website whose target is for the most part young people looking to find love, have fun, and meet new people which makes it fun, trendy and most importantly exciting for its customers.  Meetic, on the other hand, is the veteran site for dating services, it own several other brands and is directed towards several different targets, it therefore has a more serious approach and is, in the eyes of the people, more trustworthy and safe than the rest of the dating websites around the web.

Adopt Un Mec entered the dating websites market with such innovative strategies, that have make them an interesting competition to such a big brand name as Meetic and they are sure giving them a run for their money, on the younger market segment.  They carry out interesting communication strategies, some that might even be considered inappropriate, others that are very fun to watch most of them treating men as objects and giving the women total control over the relationship and decision making. Their bizarre techniques have paid-off, giving them a large audience of both men and women.

Meetic as I mentioned before is a veteran, and own most of the dating- sites out there on the web, their approach is more serious and is backed up by their years of experience and the countless success stories. Their communication focuses mostly on emotions, on finding true love, and on the success stories of their customers. Considering that they focus on an older audience, they are doing pretty well still, especially now that online-dating has become "cool" and not so much the taboo it used to be, one that Meetic has been able to outlive.

Take a look at the comparison above, and let us know what you think about both brands... which one would you trust??